This study was planned and carried out with the purposes of determining the factors environmental families take into consideration before purchasing something, and of constituting new suggestions for the advancement of training programmes on related matters. The sample of the study is 310 women who were selected by a simple Random Sampling method among the families who live in the Abidinpaşa district of the province Ankara. The result of the study indicates that the percentage of women who pay attention to the labels of the consumer goods is higher while the percentage of women who take into consideration the impact of these goods on environmental health is the lowest.